If you work with solar panels, set up energy storage systems, or a manufacturer in this fast-growing industry, it’s important to make sure people know about you. To stand out, you need a way to connect with more customers that’s as reliable as solar power. One way to do that is by using search engine optimization (SEO).
It’s true that the solar energy industry is the fastest-growing, but the competition is also very high. To stand out from the crowd, you need to implement fast digital marketing solar SEO strategies.
What is SEO for solar?
SEO is abbreviation for Search Engine Optimization, a digital marketing strategy and process aimed at improving a website’s visibility and ranking on search engine results pages, primarily on search engines like Google, Bing, and Yahoo. The goal of SEO is to increase the quantity and quality of organic (non-paid) traffic to a website.
When you do SEO for the solar industry or any other industry, you need to focus on two types of SEO.
- On-page SEO
- Off-page SEO
On-page SEO is a one-time task that needs to be performed on your website’s pages. It is also known as on-site SEO. The main goal of on-page SEO is to optimize web page content for search engines such as Google, Yahoo, Bing, and for users. For on-page SEO, we primarily focus on these factors
- Meta tags
- Meta description
- UX and UI
- Mobile Responsibility
- Alt tags
Keywords for solar SEO
A keyword is a phrase people use to find your website on search engines like Google.
Keyword research can be tricky, especially for beginners. Choosing highly competitive keywords can make it hard to rank on the first page of search results, or it might take a long time.
For your service page, use keywords like “SEO services monthly package” and “SEO company in Mumbai.” For a blog, pick words like ‘Benefits of solar panels’ or ‘Why choose solar panels for electricity?’
If you’re targeting a local area, use keywords like ‘solar manufacturer in [your city].’ To get traffic quickly, pick low-competition keywords. You can find them with tools like Google Keyword Planner or UberSuggest for solar manufacturers
Meta tags are essentially small content descriptors that help inform search engines about the content of a web page. For good SEO, your meta tags should contain your keywords. This will help you rank your page on SERP.
The meta description tag is displayed as part of the search snippet in a search engine results page (SERP) and is meant to provide the user with an idea of the content that exists within the page and how it relates to their search query. For good SEO, your meta description should contain 2 keywords. This will help you rank your page on SERP.
Your content should be grammatically correct, with concise sentences that maintain clarity and engage the reader. If you write content that is grammatically correct, it will have a positive impact on your SEO ranking.
User Experience (UX) and User Interface (UI)
User experience means how a user feels whenever they land on your website. User Interface is related to your website design and the images and colors you use on your website. So, when you have a good UX and UI visitor on your website spend more time and that increases the SEO ranking of your website.
Since the majority of your website’s visitors access it through mobile devices, it’s crucial to ensure that your website is mobile-responsive. If your website isn’t optimized for mobile viewing, visitors may have a poor experience, leading them to quickly exit your site. This can negatively impact your SEO ranking.
Crisp and relevant images are essential, whether you’re creating a blog or designing a service page. High-quality images not only enhance the user experience but also boost your SEO ranking.
Alt tags are very important in improving SEO ranking in alt tags, you can use all your keywords separately with commas.
Whatever activity you do outside of your domain web page to improve your SEO ranking is called off-page SEO.
There are a few methods to do off-page SEO
Add your website link to other relevant websites in technical words, we call it a back-link
There are methods by which you can create backlinks for your website
add your website link to
- Article submission sites
- Image submission sites
- PDF submission sites
- Infographic submission sites
- PPT submission sites
- Q and A sites
- Quest blogging
- Broken link
If you use all those techniques on your solar website, your website will rank on the first page of SERPs with time.
If this seems very complicated, or you don’t have time to do all the work to work on your website SEO then contact me on WhatsApp at +918252001961 or [email protected]
We have a very highly experienced SEO team who can help you to improve your SEO ranking and boost your sales.
Author’s Bio: Mosharaf Hussain has over 5 years of experience in the digital marketing industry and has assisted numerous business owners in growing their online presence. He is passionate about learning new strategies to enhance business growth and implementing them effectively to boost online businesses.