Being a real estate agent means always looking for new customers, and understanding how to find leads as a real estate agent is key. People don’t usually buy or sell houses often, so the ones you’ve helped recently might not need your services again for a while. That’s why it’s important to focus on finding new clients.
Finding new clients in real estate isn’t easy. Depending on what you’re good at, you might try to find people who want to buy a house, sell one, or invest in property. It’s best to gather as much helpful information as you can, but you don’t want to spread yourself too thin by trying to reach everyone.
Getting new clients who want to buy or sell houses is really important for your business. If you don’t have a good plan, it’s hard to find the right people and convince them to work with you, which affects how much money you make. Since you earn money by helping people with real estate deals, the more clients you have, the better. But how you find those clients, or leads, as a real estate agent, depends on how much time and money you’re willing to spend.
Google Ads can help you generate limited numbers of leads
Google Ads is the most powerful tool for real estate professionals who want to connect with the increasing number of home buyers and sellers turning to the internet for their property needs, and understanding how to find leads as a real estate agent is essential.
Yesterday’s real estate agents spent most of their time using antiquated marketing methods like cold-calling or postcard mailing. Today, Google Ads offers a more scalable and affordable tactic that can put your real estate business directly in front of potential clients who are searching for your services online.
What is Google Ads?
Google Ads is a pay-per-click (PPC) platform that showcases your ads on Google’s search engine results pages (SERPs). With this service, you can set a budget for your campaigns, craft ads targeting specific keywords, and pay only when someone clicks on your ad.
Right now, Google Ads reigns as the top platform for PPC advertising, especially for real estate agents, teams, and brokerages. It equips us with a variety of handy tools, extensive reach, and a user-friendly interface that simplifies lead prospecting online.
One example of Google Ads for real estate is seeing your ads appear prominently in SERPs, grabbing attention right at the top.
The most notable advantage of utilizing Google Ads is its reach. With over 95% of search traffic passing through Google and millions of users searching for properties and real estate services daily, it offers unparalleled exposure for your business. Understanding how to find leads as a real estate agent is crucial, and Google Ads provides an effective avenue to attract potential clients online.
Advantages of Google Ads for Real Estate Professionals and How to Find Leads
In a sea of marketing platforms, why does Google Ads stand out? The key advantage of Google Ads for real estate pros lies in search intent.
Users encountering your ads are actively searching for precisely what your business provides. For instance, someone typing “homes for sale in Miami” is likely in the process of buying or selling a home.
Contrast this with Facebook Ads, where your ads are targeted but appear to a relatively passive audience engrossed in cat photos or weekend updates.
Google Ads allows you to target potential clients in a similar manner, but to an audience actively seeking real estate-related information, increasing the likelihood of converting them into future clients. Understanding how to find leads as a real estate agent is crucial, and Google Ads provides an effective avenue to attract potential clients online.
Conclusion
With Google Ads, you can set up your own lead generation system, freeing you from relying on others for leads. If you’re interested in learning how to create your own automated lead generation system using Google Ads, you can schedule a free meeting with me. I’ll walk you through the entire strategy.