Are you a hotel owner looking for a way to get more bookings for your hotels? If yes, then digital marketing for hotel industry can help you get more customers and bookings.
In today’s digital era, it’s crucial for your hotel to establish an online presence and implement effective digital marketing strategies. Statistics reveal that a staggering 96% of travelers use the Internet to search for and book their accommodations.
A study conducted by TripAdvisor further emphasizes the importance of digital channels, indicating that 63% of leisure travelers and 72% of business travelers prefer booking hotels through dedicated hotel websites or online travel agencies.
Considering these compelling statistics, it becomes evident that a strong online presence and strategic digital marketing are essential for hotels. By investing in these aspects, you can distinguish your hotel from the competition, capture the attention of potential customers, and ultimately boost both bookings and profits.
In this article, we will learn some great digital marketing strategy for hotel industry. So keep reading till the end.
Best Digital Marketing Strategy for Hotel Industry
1. Create an Eye-Catching Website
The website for the hotel industry functions as an online reception, ensuring that your virtual front desk is open 24/7. This means that anytime a potential customer visits your website, they can easily book rooms.
Through your website, prospective customers can take a virtual tour of your hotel. You have the option to showcase a video highlighting the glamour and infrastructure of your establishment, along with feedback from previous customers, details about your services, and a catalog of your menu. This immersive experience aids customers in making informed decisions and ultimately choosing to visit your hotel.
When developing a website for your hotel, consider the following key points:
- Ensure it is mobile-responsive.
- Prioritize a user-friendly interface (UI) and a positive user experience (UX).
- Use high-quality images to showcase your hotel.
- Implement an online room booking system for seamless reservations.
- Featured testimonials from previous customers.
- Include a virtual tour video of your hotel.
Additionally, it is advisable to collaborate with an expert when creating your hotel’s website. This one-time investment is a crucial tool for the digital marketing of your establishment.
2. Search Engine Optimization (SEO)
You create online reception but how will people come to your online reception? You must have that question in mind. then the answer is search engine optimization. Yes, SEO will help you get traffic to your website.
To do SEO on your website, you can write hotel industry-related informative blogs, like the best hotels in Kolkata or the Top 10 hotels in Kolkata, and then you can add your hotel to the list so people will be able to visit your hotel website directly. Like that, you can get traffic on your website.
3. List Your Hotel on Google My Business (GMB)
Whenever we go to a new place and want to find a hotel, we always turn to Google and search for “hotel near me.” By listing your hotel on Google My Business and optimizing your profile effectively, you increase the chances of appearing at the top of the list when people search for hotels nearby.
Listing your hotel on Google My Business is a fantastic digital marketing strategy for the hotel industry, contributing to an enhanced SEO ranking
4. Google Search ads
This is an excellent method for acquiring customers. It represents the advanced approach to SEO, where reaching the top of search results doesn’t necessarily require traditional SEO techniques. Instead, you can invest some money to elevate your website to the peak of Google’s search results.
To better illustrate this concept, consider the example in the image above. I conducted a Google search for ‘Hotel near me.’ The top results you observe are labeled as ‘Sponsored.’ Beneath that, you’ll find a list of hotels.
These hotels are running ads. When you click on these ads, they redirect you to the respective hotel’s room booking page.
By running similar ads on Google for your hotel, you can secure a substantial number of daily bookings for your hotel.
5. Influencer Marketing
Influencer marketing stands out as one of the most cost-effective and impactful digital marketing strategies for the hotel industry. In this approach, the key is to identify local influencers on platforms such as Instagram or YouTube, specifically those aligned with the hotel sector, including food and travel bloggers. Approach these influencers and request them to create a video blog showcasing your hotel, providing positive feedback on the accommodations and services.
The resulting video blog will be featured on their YouTube channel and Instagram page, tapping into their substantial follower base. Leveraging their existing audience, this strategy allows you to effectively promote your hotel to a wider audience
Want to know how an Easy and Cost-effective Digital Marketing Strategy can help you grow your Hotel in the next 30 days?
Feel Free to Book a Consultation by dropping & email at mosharafhussain1997@gmail.com or WhatsApp at +91-8252001961
Author’s Bio: Mosharaf Hussain has over 5 years of experience in the digital marketing industry and has assisted numerous business owners in growing their online presence. He is passionate about learning new strategies to enhance business growth and implementing them effectively to boost online businesses.